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If you find your life partner on your first date, the site doesn’t make much money off you.Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.There’s a whole range of difficult human emotions to contend with: insecurity, disappointment, rejection, maybe heartache. “Sometimes there is nothing that clicks whatsoever,” says Julien Nguyen, a 30-year-old software designer from Austin, Texas, who has used Bumble and Tinder.

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But the responses from the more active group suggest they’re highly frustrated.

They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.

You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.

Our survey found that Ok Cupid and Tinder, both free, were more popular among millennials than Generation Xers and baby boomers, who were both more likely to use a paid subscription-based dating website or app.

Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.

So if you live in the Denver area, you’re a single heterosexual man in his 50s who loves to travel, and you don’t believe in astrology, your matches may reflect women who have similar interests.D., a junior fellow in economics at Harvard University.In other words, there’s no incentive for them to make the experience speedy.According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

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