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When it comes to dating, Chinese men are most interested in what women look like, while women want to know about a man’s income.

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“A lot of people are saying leftover women can’t find a man, but mostly it’s because she sets very high standards; she doesn’t want to compromise,” says Li.

The matchmaking service claims a success rate of 78 per cent – this is based on the number of couples who tell their matchmaker they want to be “exclusive” with their date, meaning that their profile is hidden on the site.

“The higher the earning power of the man, the more likely he would [be to] ask to date a younger woman,” Li says.

The more affordable “self-service” dating site is popular with those in their 20s, but he says there is a very definite trend that when women reach the age of 27 they opt for the more pricey matchmaking service.

, while last year it got a lot of coverage following the cosmetic firm SK-II’s emotional advert on the subject, which went viral. He points to what he calls the “80/20 principle” in the animal kingdom, where 20 per cent of the male species “owns” 80 per cent of the females, leaving 80 per cent of males mateless.

“My view is that it’s the natural order of things to have leftover men, but you become a leftover woman by choice.

This tradition can be traced in part to the senior Mr.

Block’s pledge of a hefty amount of money to build a chapel at ..

It’s a self-imposed criteria – she can always find a mate,” Li says.

He says that the better educated a woman is, and the more economically well off, the higher the standards she will set.

That’s according to Dr Song Li, founder of Zhenai.com, one of China’s biggest matchmaking sites – who apologises if his findings may not seem “politically correct”. Professors at the University of Hong Kong or a university in the UK or US might be interested in using our data to study the psychology of love,” says Li, who has the infectious enthusiasm and quirky personality commonly seen among bona fide serial entrepreneurs.

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